Pharmatik delivers all aspects of the sales, marketing, and pricing functions needed to maximise Pharma and Healthcare brands to their full potential. The strategic and tactical plans are implemented to the highest standards, delivering success in highly competitive and challenging market.
Breathing new life into mature brands.
All multi-national pharmaceutical companies (MNC) have a significant portfolio of mature and established products. Over time, a strategic focus on the newly launched products results in a steady decline in sales of the established brands, as less resources are targeted on their promotion. UAE Market is ‘brand orientated’. Historically mature products have had significant investment; consequently they still have significant brand equity, which if promoted effectively, can deliver strong additional sales resulting in an extended life cycle.
We, at Pharmatik, have the capability to ”foster” these mature brands, putting in place sales and marketing strategies to grow them further, giving incremental business to the MNC. Once a mature product portfolio has been identified and agreed with the MNC, Pharmatik deploys its own dedicated field force for promotion. The Pharmatik team has excelled in representing multiple therapy areas, demonstrating the additional commercial value of this approach for the extension of the product life cycle.
Connecting consumers with their brands of choice for a healthier lifestyle.
Consumer healthcare is booming in the UAE with annual growth rates of nearly 20% in some Segments. Pharmatik we take the strategic decision to establish teams for the promotion of CHC products to capitalize on this opportunity. We have the skills and expertise needed to drive brands, creating the brand equity essential for long term growth of any consumer business. We have strong relationships with the key pharmacy chains in the region (the major outlets for such brands) and can help our partners build a strong presence in UAE.
MEDICAL DEVICES & TECHNOLOGY
Delivering innovative medical device technologies to help consumers improve their health and quality of life.
Our focused strategy targets two key areas to provide maximum revenue growth and product longevity across the region. Firstly; “Direct to Consumer products” that address diagnostic and treatment options for many of the leading modern disease conditions. Secondly ; Mature and Innovative Hospital based products that address expanding healthcare needs, generating fresh sales and maximizing revenue potentials.
How we do it.
Planning for our partners’ success in UAE.
Pharmatik evaluates the product potential and delivers a strategic and tactical plan for each partner, based on its understanding and market knowledge for the brand. The brand plan includes a full SWOT analysis, product feature and benefits and product positioning critical for the success of every product. Our marketing team is responsible for creating a wide range of promotional materials, detail aids and brand reminders, to support the promotional activities of the sales force. E-detailing is a new but growing trend in the region and our team has the capabilities to deliver promotional messages using these iPad based technologies to engage more effectively with our key customers.
Delivering excellence through the effective execution of the tactical marketing plans.
Our dedicated and experienced sales force delivers planned sales through the effective execution of each strategic marketing plan. Product and therapy area knowledge are critical for a sales team to deliver its goals and when combined with consistent and regular selling skills training, the team is able to show sales success comparable to and often exceeding those of other regional sales teams. To complete the process we have our CRM which captures the activities of the team allowing management to effectively manage the execution and implementation of the marketing plan.
Promoting products with the highest ethical and promotional standards.
At the heart of Pharmatik are several key core values. Of these, the ethical and compliance standards required by today’s international pharmaceutical industry are crucial to each and every one of our business activities Pharmatik prides itself in understanding this area of business. Its management team has had to implement these strict standards of compliance in MNCs. With our knowledge and understanding we know the challenges and conflicts that can take place in a market which can be at odds with ethical promotional standards.
Pharmatik management team comprises leading former executives from some of the largest multi-national companies in the world. Their experience spans all the critical functions needed to excel in the region; from strategic and operational marketing, sales management and pricing, to compliance, financial controls and distributor/logistics management disciplines. The management team has created a culture in Pharmatik that fosters innovation and creativity, adheres to strict corporate governance and puts a high value on teamwork.